The American National Football League (NFL) is today the envy of sports league around the world. About $ 13 billion revenue is generated by the game annually. The high revenues generated by the NFL makes it the world’s richest sport. In 2015, it was estimated that the average attendance of each NFL game in the U.S was about 68000. The NFL is also enjoying a wide range viewership.
The NFL has also been looking abroad. In the United Kingdom, the game has gained a lot of popularity, and today there are usually two regular seasons in London since 2007. The game has gained so much popularity that the organizers have added another third season. Despite the popularity of the game, there are parents who are against their children joining the game. This is due to the dangers associated with it. It has been reported that as many as 271 concussions were suffered by the football players in 2015. There is also concern that the British teams have been losing. The loses are however compensated by the by the revenue that is generated by hosting the games, and it majorly comes from merchandises and commercial rights. Not only is the NFL gaining a big following in Britain, it is also benefiting from being televised in the Asian Markets.
According to the current arrangements, there will be at least four fixtures in London. This after an agreement between NFL, BBC, and Sky which are the two most watched free to air television channels. The agreement with the Sky channel is to show 100 live matches during the season while BBC is to have weekly highlights shows. Another Benefit of popularising NFL in Britain is the fact that there a lot of tickets that are sold for a particular game.
One of the major reasons why the American football is taking a hold in United Kingdom is the fact that there are many colleges and Universities that are now providing the sport. There has been many clubs that are coming up in the country. The educational institutions have once again proved that they are the ideal place to nature sport talents in the United Kingdom. Even this the time that the NFL, is gaining popularity across Britain, the game was introduced in Britain from the time of the world war two. It was brought about by the British soldiers who were assigned to serve in Britain. The game has however gained more popularity more the ever.
Betting in Britain is another factor that has contributed to the American football gaining popularity in the Britain. There has been an increase in the online free bets in the U.K and when there is a new sport, it makes the gambling more interesting.